More fascinating, though, was seeing which parts of the business excited her the most. As she talked about different aspects of the company, her demeanor remained even. Instead, she was at her most animated when she described taking publicity photos of a SmartSitting family when their two little boys put their chef’s outfits on for the pictures. She wasn’t nearly as excited when talking about how the company could grow or if they could expand and start raking in funding. The chef’s hat was what did it. In a time when so many startups feel like glorified get-rich-quick schemes, seeing someone so invested in their true passion is refreshing. - Jeremy Rothschild on Lauren Kay, Executive Director of SmartSitting.
